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DKSH expands partnership with Mandom for full services in Cambodia

09.12.2011 | DKSH, the leading Market Expansion Services Provider with a focus on Asia, and Mandom Corporation, a leading Japan-based manufacturer and distributor of hair and personal care products, expand their successful collaboration to Cambodia.

Phnom Penh, Cambodia, December 9, 2011 – DKSH and Mandom Corporation have finalized an agreement under which DKSH’s Business Unit Consumer Goods in Cambodia will provide full services to Mandom in the hair and personal care segment for the GATSBY and Pucelle brands in modern trade and general trade channels. The partnership is an expansion of the excellent collaboration between Mandom and DKSH in Thailand, Vietnam, and Myanmar for many years.

The well-known brand GATSBY comprises of men’s hair care and styling products, fragrances, deodorants, as well as products for body and facial care. For the Pucelle brand, DKSH will be focusing on sales, marketing, and distribution of a lip balm product line across the same channels in Cambodia.

Bo Nystrup Nielsen, Vice President Global Business Development, DKSH Consumer Goods said: "I am very pleased that Mandom has chosen to extend their partnership with us into the Cambodian market; trusting us to enter and grow their market share and presence through our comprehensive and deep personal network."

Dennis Foo, General Manager, DKSH Consumer Goods Cambodia, further commented: “One of the main goals of Mandom's strategic growth plans for 2012 to 2016 is to continue expanding their overseas operations, keeping their focus on Asia. We are delighted that they have selected DKSH to help them fulfill these goals in Cambodia. Mandom's products are very well received by consumers in Asia, and we are convinced that we will be able to achieve the same success for Mandom in the Cambodian market."

About Mandom

Mandom Corporation is a Japan-based company mainly engaged in the manufacture and sale of cosmetics. The Company manufactures and sells cosmetics, perfumes and quasi-drugs, among others. Its products encompass hair styling products, hair coloring products, hair care products, skin care products, makeup products, body care products, foot care products and fragrance, among others. Mandom offers its products under the brand names GATSBY, GB, LUCIDO, TANCHO, LUCIDO-L, Produce, Simplity, BabyVeil, Fraiche, Treatia, cleansing express, Barrier Repair, aroma breeze, Foundation Express, vanity freak, Dr. Renaud and GUINOT, among others. The Company is also engaged in the provision of insurance agency and building management service through its subsidiary. The Company operates its business mainly in Japan, Indonesia, and other countries and districts in South East Asia

About DKSH

DKSH is the leading Market Expansion Services Group with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

With 610 business locations in 35 countries – 590 of them in Asia – and over 23,000 specialized staff it is one of the top 20 Swiss companies ranked by sales and employees. In 2010, DKSH achieved a Transaction Value of nearly CHF 10 billion.

DKSH’s Business Unit Consumer Goods is Asia’s leading Market Expansion Services specialist with a focus on fast moving consumer goods, food service, luxury goods, as well as fashion products, and hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, sales, marketing and merchandising, warehousing, physical distribution, invoicing, cash collection, and after-sales services.

With 518 business locations in 19 countries and over 11,800 specialized staff, Business Unit Consumer Goods generated a Transaction Value of about CHF 4.9 billion in 2010.


DKSH (Thailand) Limited

2535 Sukhumvit Road, Bangchak, Prakhanong

10260 Bangkok


Communications Manager Consumer Goods

Consumer Goods

+66 2 790 8000